Jibbitz (TM) Accessory Line Celebrates 6-Month Anniversary with Over 200 Retail Partners
Boulder Mom and Her Family Debut Their Latest Designs that Snap into the Holes of Crocs ® at the World Shoe Show in Las Vegas This Week
Boulder, CO - February 8, 2006 - Jibbitz, which debuted handmade snap-on accessories for Crocs ® (NASDAQ: CROX) six months ago, now offers their customers over 200 locations to purchase the colorful and creative designs. Major retail stores such as Nordstrom, Hallmark, Van Maur, Coach House and Brown Shoe Fit Company offer Jibbitz ( www.jibbitz.com ) in all different shapes and sizes from holiday symbols, sports gear, American flags, happy faces, flowers, awareness ribbons, rhinestones and inspirational messages such as "be happy," "love," and "smile." The newest Jibbitz designs will be shown at the World Shoe Show this week in Las Vegas February 10 th -13 th in booth #1159.
In response to customer demand, Jibbitz also recently introduced a new, locking one-piece design that simply snaps into the holes of waterproof clogs and are easily interchangeable. Owners of waterproof clogs, like Crocs ® , can express their individual style and creativity by simply interchanging the Jibbitz they want to wear that day. Jibbitz can even be traded from clog to clog like friendship pins.
"With Crocs ® becoming more and more popular, we have seen our sales rise right along with them," said Sheri Schmelzer, owner and creator of Jibbitz. "Thousands of customers have now bought Jibbitz through our web site, and in response to demand we now have retail locations in almost every part of the country. It's thrilling to share this experience with my family and friends and to feed on the enthusiasm of our customers and their constant feedback. We are having a blast!"
Jibbitz was born when Schmelzer decided to personalize her children's Crocs. After testing and filing several patents with her inventor/husband she started the business in her basement with only a few Jibbitz designs to share with her kids and their friends. In six short months Jibbitz now has over 2 million pieces of inventory and hundreds of designs. Jibbitz are sold individually for $1.99-$2.50.
"We love Jibbitz and they have become such a fun accessory for our customers," said David Hill, owner of Kids Sports World in St. Louis. "Almost every time we sell a pair of Crocs, a package of Jibbitz goes right along with them. They've really been a hot seller and we are excited about the new designs that are debuting at the World Shoe Show this week."
About Jibbitz - "So, that's what the holes are for!"
Jibbitz (TM) LLC, is a family-owned business based in Boulder, Colorado, that sells personalized accessories for Crocs ® . Jibbitz are handmade, patent-pending accessories that come in all shapes and sizes, with designs such as peace signs, flowers, sports gear, and letters that spell out "Love", "Smile", and more. Jibbitz snap into the holes of Crocs ® and are easily interchangeable. For more information about Jibbitz, visit www.jibbitz.com .
Jibbitz (TM) is a trademark of Jibbitz LLC. The Jibbitz products are patent pending.
Crocs ® is a wholly owned trademark of Crocs, Inc. and is not affiliated in any way with Jibbitz (TM) LLC.